“Have it your way,” Burger King’s slogan goes. So if you country’s pseudo-elites pander to sexual devolutionaries, the restaurant chain is all in and will boast of donating to an “LGBTQ” group.
But if your nation kills homosexuals, well, hey, have it your way. Far be it from Burger King (BK) to complain.
Meanwhile, the chain is also fine with mocking Christians.
All these realities could come to mind when considering BK’s latest politically correct, value-signaling marketing campaign. As Breitbart reports, “Burger King recently took a shot at Chick-fil-A amid Pride month, saying it will donate money from its chicken sandwich to the Human Rights Campaign (HRC), the world’s biggest LGBTQ civil rights group.”
“In a social media post Thursday, the company said 40 cents from every ‘Ch’King’ sandwich sold in June will be donated to the HRC, KXAN reported,” the site continues (tweet below).
Breitbart points out that BK’s reference to Sundays is an apparent shot at Chick-fil-A, all of whose restaurants are closed on the Lord’s Day.
Yet as commentator Monica Showalter mentions, this amounts to belittlement of Chick-fil-A’s customers. Consider: How would it go over if, when doing business in Israel and alluding to a competitor closed on the Jewish Sabbath, you snidely remarked that you were open on Saturday?
Or imagine you’re seeking customers in a Muslim country and, while trying to one-up a competitor closed on the Islamic day of prayer, you cheekily mention that you’re open on Fridays?
Read the rest here.
Selwyn Duke (@SelwynDuke) has written for The New American for more than a decade. He has also written for The Hill, Observer, The American Conservative, WorldNetDaily, American Thinker, and many other print and online publications. In addition, he has contributed to college textbooks published by Gale-Cengage Learning, has appeared on television, and is a frequent guest on radio.