It’s not a shock to you or me that CNN+ is crashing and burning. We could have told the CNN bosses this idea wouldn’t work… and we could have told Chris Wallace that his move to CNN+ would be an epic disaster.
The writing was on the wall. But the left lives in a clueless, out-of-touch bubble, especially the beltway liberals. They are on a whole ‘nother astral plane of cluelessness. And now, as we suspected, the bottom is already falling out, and it was just rolled out. Here come the job cuts…
Axios is reporting that investment and projections for CNN+ are expected to be cut dramatically in response to a low adoption rate, two sources tell Axios.
By the numbers: The news giant was initially planning to invest around $1 billion in the service over the next four years. Hundreds of millions of dollars are expected to be cut from that original investment total.
To date, around $300 million has been spent on the subscription service, which includes a sizable marketing investment. The new company’s leadership team still has yet to decide the ultimate fate of CNN+. CNN’s new boss, Chris Licht, will start May 1. So, why did this happen?
The company bigwigs made a huge mistake by actually thinking people would PAY for CNN.
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THEY… THOUGHT… PEOPLE… WOULD… PAY… FOR… CNN https://t.co/fzZr3j8Ony
— Greg Price (@greg_price11) April 12, 2022
You can’t take the same untrusted, unlikeable “talent” that’s been accused of peddling fake news for years and place them on a “streaming” service and expect people who wouldn’t watch for free, to pay to watch.
It makes no sense.
And adding one smarmy guy from Fox News (Chris Wallace), who most loyal CNN viewers wrongly think is a “Republican bad guy,” isn’t going to boost your broken brand. Also, there aren’t enough Fox viewers who “love” Chris Wallace and are willing to follow him to CNN to make a dent in their subscriptions. I’d be shocked if there were 5 of those people on planet earth.
If CNN wants to gain back viewers, they need to get rid of about 90 percent of its current so-called “talent” and get really humble with the American people – apologize for partisanship, and running fake stories, and promise to do better.
Until they do that, no new ventures will succeed.
By Wayne Dupree
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The views and opinions expressed in this article are solely those of the author and do not necessarily represent those of The Blue State Conservative. The BSC is not responsible for, and does not verify the accuracy of, any information presented.
This story syndicated with permission from Wayne Dupree
The featured image is a screengrab from YouTube and has been cropped.