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Knucklehead Of The Week: New Automobile By Apple Unveiled, But It’s Missing One Small Detail

When it comes to innovation from a global perspective, the ideas and products from America’s Silicon Valley are second to none. And when we consider which of those Big Tech companies has been the boldest, it’s difficult to argue against Apple. From producing the very first home computer known as the Macintosh, to its iPods and iPhones, to the Apple Watch, there is no doubt Apple Inc. has been on the cutting edge of technological development for the better part of four decades. But their latest venture into electric vehicle manufacturing has just hit a major pothole.

Winner: Apple reveals its new ‘Apple Car,’ and the vehicle has no windows.

To clarify, and to remove any doubt as to whom exactly is being recognized, we are naming Apple Inc. as the week’s top knucklehead. Should we therefore pluralize the honor by calling them “knuckleheads of the week?” Or should we simply consider Apple Inc. to be a singular entity and therefore just one big “knucklehead?” We’ll leave that detail for others to decide.

As one might expect with a product from Apple, their new “concept” vehicle is full of bells and whistles, many of which Apple has understandably submitted for patent protection. It’s an electric vehicle, naturally, and one of the more groundbreaking aspects of the car is it autonomous driving functionality. Self-driving vehicles have already been in production for several years, but we can only imagine the new dimensions to which Apple has taken those ideas.

Additionally, according to VR Scout, Apple is counting on its virtual-reality centric entertainment system to be a major selling point:

“The company previously filed a patent with the United States Patent & Trademark Office for an in-car VR entertainment system that utilizes the motion of the vehicle to further immerse passengers in their in-headset experiences. VR content is synchronized with the movement and acceleration of the autonomous vehicle as it travels to the desired location, offering a unique location-based experience that changes based on your commute.”

What Apple appears to have forgotten is that, ultimately, an automobiles’ primary function is transportation: to get folks from point A to point B. All the other add-ons that cars come with are nice. Leather seats, a kick-ass sound system, and a sleek, sexy look will always be appealing, but at the end of the day, it’s still just a car. Self-driving cars are coming , like it or not, and in twenty years they could make up a majority of vehicles on the roads. But again, they will still just be a means of transportation. They’re just cars.

Therefore, we’re left to ask the following: Exactly why does Apple and the two companies they’ve worked with to produce this vehicle – Concept Creator and Letsgodigital – think it’s a good idea to try and market a vehicle that’s sure to cost six-figures yet requires passengers to sit in what amounts to a claustrophobic, panic-inducing coffin? Comfortable seats and cool entertainment options aside, do they really think folks are going to want to seal themselves into a windowless vault for their daily commute?

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Apple should have considered researching the idea of windowless vehicles. As it turns out, 19th century London tried to operate their underground railway with railcars that had windows, but extremely small ones; which means more windows than what Apple is proposing with their Apple Cars. Even still, according to My London News:

“The coaches were small and claustrophobic and they had added seats almost to the roof with just a slit at the top for a window. Witty Londoners nicknamed them ‘Padded cells’. The planners thought they didn’t need to provide large windows as there was nothing to see.”

Needless to say, those railcars didn’t last long.

Therefore, though Apple has had scores of remarkable and revolutionary accomplishments to point to over the past forty years, the concept of windowless vehicles will not be one of them. Back to the drawing board, fellas.

Honorable Mention #1: George W. Bush has a Biden-like gaffe.

For the same reason Bill Clinton should avoid bringing up the topics of cigars and blue dresses, and why Elizabeth Warren needs to stay away from talking about DNA testing, George W. Bush should do everything possible to distance himself from any mention of Iraq and unjustified invasions. But he could help himself. Watch:

There are still conservatives that would contend that Bush was not to blame for the erroneous intelligence cited as justification for his Iraq invasion, but that’s a discussion for another day. The fact is, of all of Bush’s missteps during his presidency, the Iraq War is the most controversial and the one most likely to stir up bad memories. Of all the topics for Bush to stumble over, Iraq cannot be one of them. For those giving advice to George, you probably want to suggest that he stay away from public speaking altogether. It never was his forte, and he really won’t be helping his legacy no matter what he says.

Honorable Mention #2: Sen. Cynthia Lummis (R-WY) makes correct statement that there are only two genders at a commencement ceremony, then backtracks.

Lummis probably didn’t need to bring up this subject during a graduation speech at the University of Wyoming, but she decided to anyway when she stated, “Even fundamental scientific truths — such as the existence of two sexes, male and female — are subject to challenge these days.” But then Lummis got booed by the Gen Z graduates, so she caved by saying, “You know, I, uh, and I challenge those of you — I’m not making a comment on the fact that there are people who transition between sexes.”

Way to go, Senator! Way to stick to your principals. Do you really think that’s a good way to send off those young “minds of mush” into the real world? ‘Here’s how you handle adversity, graduates. As soon as something you’ve said encounters resistance, it’s better to cave to the slightest pressure and backtrack. Because it’s more important to not offend people and to be liked than it is to tell the truth.’ Well done, Cynthia.

PF Whalen

P.F. Whalen is a conservative author at  His work has appeared in multiple publications, including Human Events, the Western Journal, and American Thinker. Follow him on Parler and GETTR; he does not do Facebook and Twitter.

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